• Why Case Studies Are Essential for Technology Companies

    by  • March 11, 2013

    Let’s face it. Change is difficult. Even good change can cause intelligent people to put up resistance and continue with the status quo. Even a bad status quo.   Although technology companies, used to a constant stream of innovation, revision, and cutting-edge novelty, may be quick to act in order to stay in the...

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    Your Marketing Ace-In-The-Hole: The Case Study

    by  • November 1, 2012

    morgue file

    Everyone knows about the basic marketing materials that an established company should have: business cards, an effective website, a Linked In Profile…you get the idea.   And yes, these are all very powerful tools that your company can use to its advantage. But there is another, often over looked, tool that is so powerful...

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    Six Sure-Fire Ways to Connect with Your Customers

    by  • October 1, 2012


    How would you like to find more ways to connect and build relationships with your target audience? Interested in building a bridge from you directly to your clients’ needs? Writing is the core of many marketing strategies and knowing which one to use and when can improve your results dramatically. Do any of the...

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